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Advertising blitz tells Aussie's it's About Time they Do the NT
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Tourism NT has launched a nation-wide media blitz with the next phase of the It's About Time campaign. The $1 million campaign burst includes digital ads as well as broadcasting of the It's About Time TV commercials during popular shows on free to air channels 7 & 9 across Sydney, Melbourne, Brisbane and Adelaide and on pay TV. The campaign aims to create a sense of urgency for viewers to book a holiday to the NT now. The message will be reinforced with a Qantas campaign partnership, with the airline providing sale fares into Alice Springs, Darwin and Uluru.
Watch videos >
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A ferry good outlook for Tiwi tourism
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The Tiwi Islands will be opened up to new tourism opportunities following the announcement two of Australia’s largest tourism and transport operators, SeaLink Travel Group and AAT Kings will join forces in investing in national and international marketing campaigns promoting the Tiwi Islands. As part of the new tourism drive, SeaLink also announced they will invest $2.6 million in a new 20 metre vessel that will have a capacity for 150 passengers.
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Crab Claw Island open for business
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Chief Minister and Tourism Minister, Adam Giles, officially opened the newly upgraded conference facilities at Crab Claw Island yesterday, constructued with support from the Tourism Demand-Driver Infrastructure Program. The program, funded by the Federal Government was created to support a small number of high quality, large-scale projects that deliver broad benefit across the tourism sector. The 2016-17 round of the program is now closed and successful recipients will be announced soon.
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Driving tourists to Darwin for V8s
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Tourism NT has lanuched a new consumer promotion with Brad Jones Racing to drive interstate visitation to the NT to attend the Darwin Triple Crown V8 Supercars in June and to increase the profile of motorsports in the Northern Territory. The promotion offers the chance to win the ‘Ultimate Mates Weekend’ including tickets to the V8’s along with a hot lap and pit tour. Advertising will run across the V8’s website, and will be supported via electronic direct mail and social media advertising.
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NT hosts 80 European travel agents
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Tourism NT and the major European wholesaler FTI Touristik hosted 80 travel agents from Germany, Austria and Switzerland on an agent training program and famils through the NT from 27 April to 8 May. The specially selected front line agents are proven sellers of Australia and show great potential in increasing sales to the NT. The famils took in several sights and attractions from the Top End to the Red Centre.
Image Credit: Charlie Lowson
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Singaporeans urged to Do the NT
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Tourism NT partnered with SilkAir and Tourism Australia recently to promote the Northern Territory's Aquatic & Coastal experiences in Singapore. The campaign involved a takeover of a popular outdoor wall space, strategically located in the Singapore CBD. Passers-by were encouraged to ‘peel off and take off’ to Darwin via a social media competition. The launch saw 2,500 stickers peeled off over the weekend.
Watch video >
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Hu...ge deal for the NT!
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Chinese superstar Hu Ge visited the Northern Territory last month for a special magazine shoot that will help attract more Chinese tourists to the NT. The collaboration between Tourism NT and major Chinese fashion and lifestyle magazine, ‘Modern Lady’ delivered mass exposre for the Northern Territory in China through the fashion shoot and a nine-page travel feature on the NT in the popular magazine.
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Register for Adventure NT China
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China ready NT operators are invited to join our bi-annual Greater China sales mission, Adventure NT China. Proposed dates are Sunday August 7-13 2016, with events in Guangzhou, Shanghai and Beijing. Post mission, NT operators also have the opportunity to add-on a consumer event in Qingdao on 15 August. This is a valuable mission for China ready businesses so make sure you register your interest now.
Download prospectus > Register here >
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Free WiFi at Mindil Markets
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Free WiFi has been switched on at Mindil Beach as part of an exciting wider Territory roll out program that will see free WiFi available at a further nine locations across the Territory over the next 4 weeks. The new connections will encourage our visitors to promote the Northern Territory to a world-wide audience on popular social media sites like Facebook and Instagram. The free WiFi is part of the Northern Territory Government’s $1 million two-year roll out program.
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Alice on show for event planners
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Eight event planners having just visited Alice Springs, hosted by NT Conventions Bureau to explore what the town has to offer. The delegates represented a cross section of the corporate sector, from banking and professional conference organisations through to franchisees for various enterprises. As well as looking at relevant hotels and venues to match their conference needs, the group also took in some of Alice Springs unique tourism attractions.
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Funding boost for Arnhem tourism
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Exciting new upgrades to the safari camp at Lords Kakadu & Arnhemland Safaris are now complete and ready to welcome visitors! The upgrades were completed under the Tourism Infrastructure Development Fund grant program and included new dining and accommodation tents. The grant assesment for the $5 million Accelerator Round of funding for the program is almost complete and successfull recipients will be informed in the coming weeks.
Read more >
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Tourism Top End trade show
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The Tourism Top End Welcome to the Dry networking event was held last Friday, which included a business seminar, various key note speakers and a business to business trade show, providing a perfect opportunity to meet tourism operators and discover more about the fantastic products and services available in the Top End. It was great to see so much support as well as new faces, products and experiences on show.
View photos >
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Free marketing workshop
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Following on from the Tourism NT roadshow, feedback indicated a thirst for some more detail on cooperative marketing and maximising PR in the domestic market. As a result, Tourism NT will hold a comprehensive workshop for tourism operators in Alice Springs with a session in Darwin to follow at a later date.
Date: Friday 3 June, 11:00am to 1:00pm
Place: Double Tree by Hilton, Alice Springs
Register now >
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Support our Do the NT Partnerships
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Come and support Tourism NT's sponsorship teams at some exciting upcoming matches in the NT. The Melbourne Football Club vs Port Adelaide at TIO Traeger Park in Alice Springs Saturday 28 May, 1:40pm. The Parramatta Eels play the Gold Coast Titans at TIO Stadium in Darwin on Saturday 11 June, 5:30pm.
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Tourism Australia briefing in Darwin
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On Thursday 9 June Tourism Australia will hold an industry briefing at SKYCITY Darwin from 3.30 to 5:30pm followed by networking drinks till 7.00pm. The two hour update will provide an overview of Tourism Australia’s activity, latest market insights, business events activity and partnership opportunities. Registration is now open for the NT briefing on Tourism Australia’s web site. Recordings of previous industry briefings held around the country are also available.
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Website travel Seminar - Darwin
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Youth & Adventure wholesale giant Website Travel will be in Darwin on 08 June 2016 for an update and new product training session. If you are a backpacker/adventure operator and want to know how to get involved with Website Travel, this session should not be missed.
Register here >
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Territory on show at top tourism trade event
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With Australia’s premiere annual international tourism trade event, Australian Tourism Exchange (ATE) just around the corner, we are extremely pleased with the strong numbers of NT operators attending the event this year. This follows on from our very strong presence at ITB in Berlin earlier this year and reinforces Tourism NT’s focus on getting our product operators to the fore in being the best promoters of our destination. This approach impacts on our own budget management as we support participating operators and one of the outcomes of that is that this year that the usual contingent of international Tourism NT representatives will not attend ATE. This will allow us to divert those considerable savings into marketing activities and future opportunities for our industry to get in front of the market. The reality is that our international based reps maintain regular
contact with our trade partners based in their respective markets so for them to travel to Australia to see those people again is probably not a very effective use of their time or our budget. They will of course still come to the Territory to conduct the industry workshops and that is a great opportunity for them to interact with you, our industry. Of course Tourism NT’s team will be at ATE in numbers to support our participating operators with their priority being to make sure operators are able to spend maximum time with buyers. I would like to thank all the NT operators involved with ATE, and wish them all the best in helping to sell the Territory as a travel destination to millions of people around the world.
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